We ask what your customers ask
Real local questions such as "best estate agent in Leith" or "emergency plumber in Morningside", put to ChatGPT and Google AI Mode, each more than once because answers change.
AI visibility for local businesses · Edinburgh
Do ChatGPT and Google's AI recommend your business?
More customers are asking AI assistants questions like "who's the best estate agent near me?" before they ever search or phone. We check how often you're named compared with your local competitors, and show you what to fix.
We track ChatGPT and Google AI Mode now, with other assistants added as they become measurable. No guaranteed rankings, ever.
How it works
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Three steps, starting free
AI assistants don't show ten blue links. They name a handful of businesses, and if you're not among them, the customer may never hear of you. Here's how we measure it.
We count who gets named
How often you're named, how high up, and whether your own website is cited, compared with the three competitors the AI names most for your area.
We show you what to fix
We check the things assistants rely on, including crawler access, business markup, Google, Bing and Apple listings, directories and reviews, and turn them into a short, prioritised list of fixes.
Sample scorecard
See exactly what you'll get
This is a real free scorecard for one Edinburgh estate agency, with the names removed. It fits on one page and covers:
- A headline score with a range (here 45/100, likely 35–59), because AI answers vary
- Share of voice against the three agencies AI names most for your area
- Which assistants name you, and who they named instead
- The basics: whether AI crawlers can read your site, your business markup, and whether your listings and reviews agree with each other
- Three fixes in plain English, most with a rough time to do them
The paid report
What's in the AI Visibility Report
The free scorecard is a quick snapshot. The report is the full baseline: more questions, more runs and a fix plan you can hand to whoever looks after your website. It costs £195, one-off.
Measured
- 25+ questions tailored to your services and areas
- Each asked several times in ChatGPT and Google AI Mode
- Mention rate, position and own-site citations, scored with ranges
- Share of voice against your local competitors
- The sources each assistant leaned on, such as your website, Maps, directories, portals and review sites
Checked and fixed
- Whether AI search crawlers can reach your site (robots.txt and firewall)
- Business markup (LocalBusiness and industry-specific schema)
- Google Business Profile, Bing Places and Apple Maps details
- Consistency across directories, portals and review sites
- A prioritised fix plan with rough effort for each item
What it won't do: promise you'll be recommended. It gives you an honest baseline and a clear list of fixes, and monthly tracking shows whether things are moving.
Who it's for
Any business people find by asking "who's best near me?"
We started with Edinburgh estate agents. The same check works for most local businesses that customers choose by area and reputation.
Estate & letting agents →
Our first focus. We have Edinburgh data from October 2026, with questions for each neighbourhood.
Trades
Plumbers, electricians, roofers and builders, where "who's reliable near me?" decides the call.
Clinics & health
Dentists, physios, opticians and vets, where trust and reviews carry most weight.
Professional services
Solicitors, accountants and financial advisers, who are often compared by area and speciality.
Hospitality
Cafés, restaurants and bars that people pick from an AI shortlist when planning a night out.
Salons & wellbeing
Hairdressers, beauty, gyms and studios, where location and reviews decide.
Pricing
Most useful first step
Start free. Pay only if it's useful.
Not VAT registered, so no VAT is added. Prices shown are what you pay.
Free scorecard
£0
One page, yours to keep. Ready within 2 business days of your request — not real-time.
- 8 local questions, each asked twice in ChatGPT and Google AI Mode
- Score with a likely range
- You vs 3 local competitors
- 3 practical fixes
AI Visibility Report
£195 one-off
A full baseline audit
- 25+ questions your customers actually ask, tailored to your areas
- Each asked several times in ChatGPT and Google AI Mode
- Share of voice vs your local competitors, with ranges
- Which sources the AI relied on, including your site, Maps, portals and reviews
- A full basics check and a prioritised fix plan
- An optional 30-minute call to walk through the report, if you would like one
Monthly tracking
from £59 /month
See whether it's moving
- A monthly monitoring subscription: the same question set is re-run each month
- A short report by the 5th business day of the month
- Trend against your competitors, ranges included
- Cancel at any time, with 30 days' notice
Monthly plans
| Plan | Price | What's included | Best for |
|---|---|---|---|
| Monitor | £59/month | Monthly monitoring: we re-run the same tracking questions in ChatGPT and Google AI Mode and send a short report, with a competitor trend, by the 5th business day. You make the fixes yourself. | Businesses with a web person or the time to do the fixes |
| Grow | £179/month + £250 setup | Everything in Monitor, plus fixes done for you: business markup (schema), llms.txt, crawler settings, keeping listings consistent, review-request templates and area pages drafted for your approval. | Busy owners who want it handled |
| Multi-branch | £449/month | Grow for several branches, with each branch tracked on its own area's questions, up to 5 branches. | Agencies and chains with several locations |
Every plan tracks ChatGPT and Google AI Mode. We'll add other assistants as they become reliably measurable. No plan guarantees rankings or mentions. Monthly reports are sent by the 5th business day. You can cancel at any time, with 30 days' notice.
FAQ
Straight answers
Can you guarantee we'll be recommended?
No, and here's why. ChatGPT and Google's AI write every answer fresh. Ask the same question twice and you can get a different list of businesses. Answers also change from person to person, by location, and whenever the models are updated. In our October 2026 check of five Edinburgh estate agents we asked every question twice for exactly this reason, and that is why every score we give comes with a likely range rather than a single number.
Nobody controls what these assistants say, so anyone promising you a guaranteed spot is guessing. What we can do is measure how often you're named today, fix the things that make you hard for AI assistants to find, read and trust, and track honestly whether it moves.
Which AI assistants do you check?
Right now we track ChatGPT and Google AI Mode / AI Overviews. We'll add other assistants as they become reliably measurable. Until then we mark them as "not measured" on your scorecard rather than guess.
Is this just SEO with a new name?
It overlaps, but it isn't the same. Google's AI answers draw on Google's own index and Maps listings. ChatGPT runs its own web searches and uses partner data. In our Edinburgh check, Google's AI leaned heavily on Maps and directory sites, while ChatGPT almost always cited the agent's own website. That was a small sample, so treat it as a pointer rather than a rule, but it shows why ranking well on Google doesn't automatically mean the AI assistants recommend you.
What do you need from me for the free scorecard?
Just your business name, website and the area you serve. We don't need logins or access to anything. We check public information only.
How quickly will I get my scorecard?
Within 2 business days of a request sent via the website form. It is not real-time: each question is asked more than once in each assistant, so we need that time to run the checks properly.
Should we block AI crawlers on our website?
That's your call, and there's no single right answer. Many sites block the crawlers that collect data for training AI models. That's different from the crawlers that fetch pages to answer a live question. If you block those too, assistants may struggle to read or cite your site. Your scorecard shows what your site currently allows, so you can decide deliberately.
Do I have to sign up for a monthly plan?
No. The free scorecard and the AI Visibility Report are one-offs. Monthly monitoring is an optional subscription: we re-run the same question set each month and send the report by the 5th business day. You can cancel at any time, with 30 days' notice.
Are you connected to OpenAI, Google or any property portal?
No. We're independent and not affiliated with OpenAI, Google, Microsoft, Anthropic, Perplexity, ESPC, Rightmove or Zoopla.